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    <lastmod>2015-08-25</lastmod>
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      <image:title>Work</image:title>
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    <loc>https://www.lisaaltobelli.com/new-gallery</loc>
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    <lastmod>2018-06-27</lastmod>
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      <image:title>New Gallery - Mary Beck's cool sports job: Marketing and promotions for MLB and NHL networks</image:title>
      <image:caption>Mary Beck had no idea she wanted to work in sports back when she was a history major in college. But then this trailblazer with a refreshingly candid sense of humor went on to become one of the youngest vice presidents at MLB headquarters in New York at age 32. Read the full story</image:caption>
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      <image:title>New Gallery - Mary Beck's cool sports job: Marketing and promotions for MLB and NHL networks</image:title>
      <image:caption>Mary Beck had no idea she wanted to work in sports back when she was a history major in college. But then this trailblazer with a refreshingly candid sense of humor went on to become one of the youngest vice presidents at MLB headquarters in New York at age 32. Read the full story</image:caption>
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    <loc>https://www.lisaaltobelli.com/projects</loc>
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    <lastmod>2018-09-16</lastmod>
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      <image:title>WRITING PORTFOLIO SAMPLES</image:title>
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      <image:title>WRITING PORTFOLIO SAMPLES</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530833225835-I880HSZSHUJDET6K8LKO/espn-banner-finalsize.jpg</image:loc>
      <image:title>WRITING PORTFOLIO SAMPLES</image:title>
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      <image:title>WRITING PORTFOLIO SAMPLES</image:title>
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      <image:title>WRITING PORTFOLIO SAMPLES</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530833287833-FVA04L6EGIR2PL8KVF08/nfl-banner-finalsize.jpg</image:loc>
      <image:title>WRITING PORTFOLIO SAMPLES</image:title>
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  <url>
    <loc>https://www.lisaaltobelli.com/about-lisa-altobelli</loc>
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    <priority>0.75</priority>
    <lastmod>2019-10-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1553564320467-ZT2RI4ZCRWRJD5CFW3FZ/Lisa+Altobelli</image:loc>
      <image:title>About Me - Welcome</image:title>
      <image:caption>I’m a NYC freelance writer + editor who covers sports, travel and fitness. My most recent staff roles were in digital content at ESPN and the NFL. Before then, I was at Sports Illustrated for close to a decade. Why sports? I’ve always lived for them. I played three varsity sports in high school and will always bleed Terrier blue. As a freelancer, I’ve covered USA Basketball and the US Open, in addition to long-form features for the official Super Bowl game programs. I’ve also delved into branded content for Visit Las Vegas and Condé Nast Traveler. For studies, I have a bachelor’s in journalism from Boston U. and a master’s in the same from Columbia U. For my thesis, I focused on Eddie Shore and old-time hockey. It was inspired by "Slap Shot," which my big brother pretty much played on a loop… and I do like to say Ogie Oglethorpe a lot. I appreciate the visit and shoot me a message on my contact page if you would like to collaborate!</image:caption>
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  <url>
    <loc>https://www.lisaaltobelli.com/contact-1</loc>
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    <lastmod>2022-09-26</lastmod>
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  <url>
    <loc>https://www.lisaaltobelli.com/test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-28</lastmod>
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      <image:title>test - For Alex Thomson, Sailing Around The World Ain't No Thing</image:title>
      <image:caption>British skipper Alex Thomson is one of the best in the world in his sport of solo around-the-globe sailing, but when he glided his newest $4.5 million vessel, the Hugo Boss II, into Manhattan's North Cove Marina last week, even Thomson knew the boat was the real star as gawkers lined up against the railings to ask about the gleaming 60-foot racing yacht that he helped design. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530201007454-K7VA583J6M1UB1RKR5EJ/espn3.jpg</image:loc>
      <image:title>test - Donna Daniels: New Jersey Devils SVP For Business Services</image:title>
      <image:caption>After amassing 25 years of experience at the NBA, Donna Daniels assumed she would continue on the hardcourt track. And for the record, she would have been perfectly content with that. As an executive, she was able to keep things fresh over the span of her career by spearheading different departments in sales and sponsorship at headquarters, while also being influential in launching a D-League team and two WNBA teams at their inceptions. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204246337-TNTZZRWRCLLPITY2LQ26/espn9.jpg</image:loc>
      <image:title>test - Yankees' Joe Girardi At Peace With Himself</image:title>
      <image:caption>The theme behind Dove's new men's skin care line is being comfortable in your own skin, so who better for the campaign than New York Yankees manager Joe Girardi, who is so at ease with himself that he agreed to get braces at age 45 just to lessen his daughter's apprehension when she learned she needed the hardware. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530199788679-BDYONLW03VN6PN7Q5OVT/espn2.jpg</image:loc>
      <image:title>test - Kelli Masters: NFL Player Agent</image:title>
      <image:caption>When Kelli Masters attended her first University of Oklahoma football game at age 4, she knew she wanted to be on that Sooners field someday, in the thick of that electric atmosphere. While donning pads seemed like an unrealistic expectation, she turned to competitive baton twirling. (Yes, it's competitive and she suffered a broken arm, multiple stitches and knocked out her two front teeth in the pursuit.) Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530198477253-ZYAMO1ONZR4M1YQHHUVN/espn2.jpg</image:loc>
      <image:title>test - Mary Beck: Marketing And Promotions SVP For MLB And NHL Networks</image:title>
      <image:caption>Mary Beck had no idea she wanted to work in sports back when she was a history major in college. But then this trailblazer with a refreshingly candid sense of humor went on to become one of the youngest vice presidents at MLB headquarters in New York at age 32. Real the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530202208133-5H1HC9VNU5STVP5UX4CI/espn4.jpg</image:loc>
      <image:title>test - Van Adams: Sports Marketing Firm Owner</image:title>
      <image:caption>While Van Adams has found extraordinary success running her sports marketing firm for the last dozen years, she's quick to say she's still a STEM girl at heart. She fostered this love for all things science, technology, engineering and math while growing up outside of Buffalo, and credits it for her ability to multitask and get to the core of the projects she executes in business. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530203901095-0F5AX28UEMSO2YXR9Y1P/espn7.jpg</image:loc>
      <image:title>test - Record Five Women Racing At Chicagoland </image:title>
      <image:caption>Back when open wheel racing pioneer, Janet Guthrie, first came onto the circuit in 1976, they didn't have a women's restroom for her to use in the garage areas. Now 34 years later, an IndyCar record five women are slated to race at Chicagoland Speedway Saturday with plenty of ladies rooms at the ready. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204089496-NSU225FQBJ11ZCX1X0MX/espn8.jpg</image:loc>
      <image:title>test - Joe Perry's Son On Music And Hillclimbing</image:title>
      <image:caption>Most people would think regularly rocking on stage would be enough of an adrenaline rush for one guy, but TAB the Band's guitarist Tony Perry, who also happens to be the son of legendary Aerosmith axman Joe Perry, feels the need to kick it up a notch on his off days by racing his souped-up Mitsubishi Evolution X up and down winding New England mountain roads in the more than century year old sport called hillclimbing. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204453256-SPY40MPEMCDU089E58TU/espn10.jpg</image:loc>
      <image:title>test - Michael Olajide Boxing With The Stars</image:title>
      <image:caption>They called Michael Olajide Jr. "Silk" for his exceptionally smooth footwork back when he was the No. 1-ranked middleweight contender two-plus decades ago. Now, celebrities flock to him to replicate his smooth moves, and ideally gain his insane abs, at his New York City gym called Aerospace. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204922325-LPHNKDESA732Q85BJUT2/espn11.jpg</image:loc>
      <image:title>test - Mellow Yellow: NFL Hall Of Famers Joke About Jacket Hue</image:title>
      <image:caption>NEW YORK -- When the list of nominees for the Pro Football Hall of Fame's class of 2011 came out Monday, five of those already inducted met at Gallagher's Steakhouse to debate who should be so worthy and the perks of being one of the current 260 in the Hall. "My favorite part about the whole thing was my bust," wide receiver Jerry Rice said. "They really made it look exactly like me, which was awesome." Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530202536819-HG079FH6K31K58CUFR4Q/espn5.jpg</image:loc>
      <image:title>test - Two Brooklyn Women Ditch Their Office Jobs For Lumberjack Business</image:title>
      <image:caption>Having work friends is normal, but when Paula Pou and Caitlin Barrett met sharing a desk at a Manhattan branding firm five years ago, they quickly realized they were more like work soulmates. They discovered they were both black-nail-polish-wearing riot girls as teens, were into all the same music and had also both evolved into fitness enthusiasts, reveling in CrossFit challenges and entering women's lightweight strongman competitions. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530205099658-4UD44KIYT81Z0WY3GHSE/espn12.jpg</image:loc>
      <image:title>test - Unleashing The 'Puppy Bowl'</image:title>
      <image:caption>Super Bowl Sunday equals beer, football and, for a growing number of the population, puppies. In its seventh year, Animal Planet's "Puppy Bowl VII" (Sunday, 3-5 p.m. ET) has grown from fewer than 500,000 viewers to more than 8 million for the fan in need of collective cuteness in the hours before kickoff. Read the full story</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisaaltobelli.com/test2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530203245348-VP4G96FBF05YPLCGJVF5/espn6.jpg</image:loc>
      <image:title>test2 - For Alex Thomson, Sailing Around The World Ain't No Thing</image:title>
      <image:caption>British skipper Alex Thomson is one of the best in the world in his sport of solo around-the-globe sailing, but when he glided his newest $4.5 million vessel, the Hugo Boss II, into Manhattan's North Cove Marina last week, even Thomson knew the boat was the real star as gawkers lined up against the railings to ask about the gleaming 60-foot racing yacht that he helped design. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530201007454-K7VA583J6M1UB1RKR5EJ/espn3.jpg</image:loc>
      <image:title>test2 - Donna Daniels: New Jersey Devils SVP For Business Services</image:title>
      <image:caption>After amassing 25 years of experience at the NBA, Donna Daniels assumed she would continue on the hardcourt track. And for the record, she would have been perfectly content with that. As an executive, she was able to keep things fresh over the span of her career by spearheading different departments in sales and sponsorship at headquarters, while also being influential in launching a D-League team and two WNBA teams at their inceptions. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204246337-TNTZZRWRCLLPITY2LQ26/espn9.jpg</image:loc>
      <image:title>test2 - Yankees' Joe Girardi At Peace With Himself</image:title>
      <image:caption>The theme behind Dove's new men's skin care line is being comfortable in your own skin, so who better for the campaign than New York Yankees manager Joe Girardi, who is so at ease with himself that he agreed to get braces at age 45 just to lessen his daughter's apprehension when she learned she needed the hardware. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530199788679-BDYONLW03VN6PN7Q5OVT/espn2.jpg</image:loc>
      <image:title>test2 - Kelli Masters: NFL Player Agent</image:title>
      <image:caption>When Kelli Masters attended her first University of Oklahoma football game at age 4, she knew she wanted to be on that Sooners field someday, in the thick of that electric atmosphere. While donning pads seemed like an unrealistic expectation, she turned to competitive baton twirling. (Yes, it's competitive and she suffered a broken arm, multiple stitches and knocked out her two front teeth in the pursuit.) Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530198477253-ZYAMO1ONZR4M1YQHHUVN/espn2.jpg</image:loc>
      <image:title>test2 - Mary Beck: Marketing And Promotions SVP For MLB And NHL Networks</image:title>
      <image:caption>Mary Beck had no idea she wanted to work in sports back when she was a history major in college. But then this trailblazer with a refreshingly candid sense of humor went on to become one of the youngest vice presidents at MLB headquarters in New York at age 32. Real the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530202208133-5H1HC9VNU5STVP5UX4CI/espn4.jpg</image:loc>
      <image:title>test2 - Van Adams: Sports Marketing Firm Owner</image:title>
      <image:caption>While Van Adams has found extraordinary success running her sports marketing firm for the last dozen years, she's quick to say she's still a STEM girl at heart. She fostered this love for all things science, technology, engineering and math while growing up outside of Buffalo, and credits it for her ability to multitask and get to the core of the projects she executes in business. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530203901095-0F5AX28UEMSO2YXR9Y1P/espn7.jpg</image:loc>
      <image:title>test2 - Record Five Women Racing At Chicagoland </image:title>
      <image:caption>Back when open wheel racing pioneer, Janet Guthrie, first came onto the circuit in 1976, they didn't have a women's restroom for her to use in the garage areas. Now 34 years later, an IndyCar record five women are slated to race at Chicagoland Speedway Saturday with plenty of ladies rooms at the ready. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204089496-NSU225FQBJ11ZCX1X0MX/espn8.jpg</image:loc>
      <image:title>test2 - Joe Perry's Son On Music And Hillclimbing</image:title>
      <image:caption>Most people would think regularly rocking on stage would be enough of an adrenaline rush for one guy, but TAB the Band's guitarist Tony Perry, who also happens to be the son of legendary Aerosmith axman Joe Perry, feels the need to kick it up a notch on his off days by racing his souped-up Mitsubishi Evolution X up and down winding New England mountain roads in the more than century year old sport called hillclimbing. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204453256-SPY40MPEMCDU089E58TU/espn10.jpg</image:loc>
      <image:title>test2 - Michael Olajide Boxing With The Stars</image:title>
      <image:caption>They called Michael Olajide Jr. "Silk" for his exceptionally smooth footwork back when he was the No. 1-ranked middleweight contender two-plus decades ago. Now, celebrities flock to him to replicate his smooth moves, and ideally gain his insane abs, at his New York City gym called Aerospace. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530204922325-LPHNKDESA732Q85BJUT2/espn11.jpg</image:loc>
      <image:title>test2 - Mellow Yellow: NFL Hall Of Famers Joke About Jacket Hue</image:title>
      <image:caption>NEW YORK -- When the list of nominees for the Pro Football Hall of Fame's class of 2011 came out Monday, five of those already inducted met at Gallagher's Steakhouse to debate who should be so worthy and the perks of being one of the current 260 in the Hall. "My favorite part about the whole thing was my bust," wide receiver Jerry Rice said. "They really made it look exactly like me, which was awesome." Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530202536819-HG079FH6K31K58CUFR4Q/espn5.jpg</image:loc>
      <image:title>test2 - Two Brooklyn Women Ditch Their Office Jobs For Lumberjack Business</image:title>
      <image:caption>Having work friends is normal, but when Paula Pou and Caitlin Barrett met sharing a desk at a Manhattan branding firm five years ago, they quickly realized they were more like work soulmates. They discovered they were both black-nail-polish-wearing riot girls as teens, were into all the same music and had also both evolved into fitness enthusiasts, reveling in CrossFit challenges and entering women's lightweight strongman competitions. Read the full story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cb63e7494024c85c8da1/1530205099658-4UD44KIYT81Z0WY3GHSE/espn12.jpg</image:loc>
      <image:title>test2 - Unleashing The 'Puppy Bowl'</image:title>
      <image:caption>Super Bowl Sunday equals beer, football and, for a growing number of the population, puppies. In its seventh year, Animal Planet's "Puppy Bowl VII" (Sunday, 3-5 p.m. ET) has grown from fewer than 500,000 viewers to more than 8 million for the fan in need of collective cuteness in the hours before kickoff. Read the full story</image:caption>
    </image:image>
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    <loc>https://www.lisaaltobelli.com/new-page</loc>
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    <lastmod>2018-06-28</lastmod>
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      <image:title>ESPN</image:title>
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